DOG Power was formed in 2017 by indie pop, singer-songwriter Sam Perry and experimental musician Henry Nicol in Christchurch, with Perry and Nicol relocating Belgrade, Serbia, out of a desire for the freedom to make their music their life.

Connecting over a shared fascination with fashion, glamour, cinema and the avant-garde, Perry and Nicol started working together in the underground venue/recording studio LOG Recording in 2017. Nestled in between Christchurch’s abandoned 40,000 person stadium and the city’s discrepant industrial zone, work began on what would eventually become DOG Power’s first release.