Ariel Pink is not an artist known for pandering to the mainstream. No sooner does he write a tune as catchy as, say, Round and Round (from 2010’s excellent Before Today album), than he seems determined to show the world he’s equally capable of putting out something utterly lacking in commercial appeal.
New album pom pom appears to be no exception. It was teased with the harmony-drenched, Byrdsian pop of Put Your Number In My Phone. Yet that was a red herring: pom pom also contains the kind of deranged, cartoon-voiced material – White Freckles, Jell-O – you imagine Frank Zappa might have considered rather far out.